what the client received:

what the client was looking for:

how we approached the project:

Building on the foundation:

health & Wellness fair

Impact Branding Package • Social Media Graphic Design • Website Assistance

• In-depth brand strategy document including:
Mission, vision, and core values
• Competitor and market analysis
• Visual direction and mood board
• Full logo suite (primary, secondary, logo mark)
• Supporting brand elements (pattern & gradient)
• Comprehensive brand guide
• Reusable Social Media Graphic Kit optimized for Canva
• All final files delivered in SVG, PNG, JPG, PDF, and EPS

A full brand identity and website designed to bring clarity, cohesion, and confidence across all platforms. But one that made people notice that it was health driven as well as bright and welcoming for the community. Building brand, creating reusable social media graphics, and assisting with the website build.

To get started, we laid the groundwork on a solid foundation for this brand. The building blocks consisted of strategy and started with a brief of Tiffany's desired aesthetic for this yearly event. After that, we analyzed her unique voice and the voice of the project, mission, values,  local market demographic analysis. We looked at all of that information with the intent to make this a seamless project that the branding could be reused for and would be recognizable and relevant throughout several seasons.

After we laid the groundwork, it was easy to find inspiration in bright floral colors and symbols of health and wellness. Tiffany appreciates icons that can be perceived as more than one thing. One icon that stood out to me was an orchid. An orchid symbolizes luxury, elegance, beauty, strength, and virility. If you've every tried to grow orchids before, you know how rewarding it is once you can help them bloom.

I started playing with shapes and wanted the orchid to resemble the feeling of sacred geometry. There are six petals and the number six symbolizes harmony, balance, love, and responsibility.

With the shape of the orchid, there is also an eye in the center. A portion of the eye can be repeated to make a spinal column. 

As for the colors, they were inspired by native plants and flowers. So many beautiful flowers grow in the Eastern Sierra, such as Lupine  in its vibrant blues and violets.

For the typography, the feeling needed to feel like it could be health driven, but in a welcoming way that could also be lively and vibrant in spirit.